How I created a NFT technology brand from zero to 274,000 impressions with multiple number one positions in Search Engines.
PROBLEM
Digital presence wasn’t driving traffic, no brand presence or awareness existed and zero presence in organic search. In addition, no insight from analytics was possible since conversions were not being tracked. A CRM did not exist and no clear follow up with prospects or existing customers was defined.
SOLUTION
Following the functional marketing framework, I identified the flaws in their digital presence and then optimized each part. A defined buyer’s journey funnel was created, a marketing automation and CRM system was integrated and the proper analytics and tracking was set up. Also, their brand position – mission, values and vision was defined and allowed for new campaigns to be developed and executed on with more clarity.
RESULT
Results were that I delivered a conversion optimized eCommerce website with improved branding, a video content strategy and a 50 keyword SEO strategy that delivered 10 number one positions for highly trafficked key terms and 274k impressions with 1,920 clicks and resulted in 34% increase in top line revenue within 60 days.