How I helped create $2.3 Million in pipeline opportunities in 7 months for a B2B global manufacturing company
PROBLEM
B2B Global manufacturing company with ineffective digital presence and unaligned brand clarity that wasn’t supporting sales efforts. There wasn’t proper analytics or tracking setup therefore not allowing clarity into how many leads were being advanced as well as branding challenges, SEO complications and no clear digital strategy. This publicly traded manufacturing company with 2,300 employees and 20 facilities around the globe also had multiple sub-brands and websites all telling different stories with different positioning that had to be addressed and unified.
SOLUTION
Following a clear digital strategy and framework, I identified and delivered a new B2B conversion focused and sales supported website. It was unified to one centralized brand and digital presence along with the implementation of an optimized digital buyer’s journey funnel with marketing automation setup and integrated. Additionally, the domain authority was protected during the migration of multiple digital properties with high authority into one. Also important to the solution was establishing a credible image and connection with existing & new users with a goal of increasing conversions and squeezing as much marketing value as possible out of digital.
RESULT
$2.3 million in sales pipeline opportunities were created via their new website. Organic traffic increased, clear buyer’s journey mapped, increase of website conversions as well as an increase in MQLs.