Get the Marketing Clarity You Need.

I help B2B Tech companies optimize & implement their digital marketing strategy, increase their lead flow, customer lifetime value and top line revenue within 6 months.

Paul J Scott fractional cmo
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Clearer results in minimum time

Everything usually always gets done, but wouldn't it be great if it can be done with efficiency leaning on years of experience.

Marketing leader for your team

Aligning with the CEO and other internal leaders at your team to push marketing forward in a clear, tight and KPI driven way.

Reduce time, money & waste

Sometimes it's more about what you say No to in marketing. Endless campaign & ideas list are nice, but let's choose biggest impact.

Marketing leadership that gets results.

I’d love to help your B2B company build a profitable marketing engine.

What is Fractional CMO?

A Fractional CMO is the part-time executive who creates your strategy and campaigns along with running your marketing team and is responsible for all of your marketing outcomes.

A great Fractional CMO will find out what your goals are and what has worked so far, and create a comprehensive marketing plan to achieve those goals.

Along the way, they will make sure your team is performing well and in good spirits. They’ll also put in the systems and processes to make your marketing department a reliable asset to your company.

That’s what I do for B2B companies. I’d love to hear what your goals are… and help you reach them with marketing that gets results.

What is Fractional CMO?

A part-time, highly skilled marketing executive contracted at a fraction of a full time hire.

Why Fractional CMO?

Helps businesses with their customer acquisition and protects customer retention.

How long is Fractional CMO needed?

It depends. Whether it’s project-based, short-term, long-term or only a few hours a week.

Who needs Fractional CMO?

A company with no in-house marketing staff and or can’t afford to hire executive marketing.

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My Fractional CMO Services

Monthly

Clear CMO

Engaged

About 10 hours per week inside your organization to accomplish the following:

  • Translate the CEO & the Board’s vision into marketing campaigns and objectives
  • Define the key talent the business needs to reach its goal
  • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
  • Report weekly to the CEO and Board on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks
Monthly

ClearCMO

Advisor

After a half day consult or a 90-day sprint at the Engaged level, I can advise your team and keep your marketing department on track:

  • Sprint planning calls led twice monthly
  • Unlimited email correspondence
  • Grow long term with the least financial risk
  • Access to our marketing campaign standard operating procedures (SOPs)
  • 6-month minimum commitment
One-Time

ClearCMO

Consult

In this half day session, we will dive deep into your marketing strategy and provide clear direction on what needs to be improved to reach your goals:

  • 4-hour Strategy Session for your team using the Functional Marketing® Framework to focus your marketing strategy. Custom, bespoke based on your company’s needs.
  • 7 day Preparatory Period via email correspondence
  • Delivery includes immediate marketing punch list, list of blindspots, and marketing campaigns for next 1-6 months
B2B Fractional CMO
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The "Why" Behind Clear CMO

I know it can be frustrating to have big goals for your company and feel bogged down by marketing that isn’t working well or takes up too much of your time. As I mentioned earlier in the page, there is an endless list of marketing ideas and things to stay busy with.

I don’t want that for you. We need to work through creating the most impactful campaigns, aligning them with the greater good of how marketing is going to help your company and prioritize the biggest impact wins along with working through, at the right pace, your desired level of growth.

I don’t want to waste your time and do not take on every client we work with for that reason. The reason of wanting to spend the proper amount of time with the right client and their companies to sincerely help them grow and be excited together when marketing starts to work in a clear way!

Get in touch to see how we might work together

The Next Steps

1

Exploratory Call

Initial Connect

Schedule a 15 minute call to see if a Fractional CMO is a good fit for your company.

2

Strategy Call

Deeper Dive

Follow up with a longer call to deep dive into your needs. Then I’ll share the steps I recommend with a proposal.

3

Marketing Transformation

First 30 Days

In the first 30 days you’ll have a comprehensive marketing plan with the leadership to execute it over the rest of the quarter.

What does a Fractional CMO do?

Strategy

Creates your marketing strategy

Messaging

Corrects your messaging and positioning

Systems

Creates systems for your team to follow

Journey Mapping

Maps out your customer journey

Execution

Hires marketing employees & consultants to execute

KPI Management

Manage KPIs so your marketing makes you money

How to know if you need fractional CMO

Many things to consider if you even need a fractional CMO. A few key questions we ask are in our Fractional CMO checklist can help clarify if it's even a need from your end.

How to know if I need fractional cmo
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Get the marketing expertise you need to grow your business

Delegate your marketing outcomes to an expert to take your time back and see a greater return on your marketing budget & efforts.

Connect with Clear CMO